Packaging Observation

Sunday, December 13, 2009

Before and After Packaging
(click for larger image)

President's Choice Organics line has changed the look of their products. White space is added. Different images are used. The leaf is no longer a raster image, but a vector image. It is also changed from a rectangular shape to a leaf shape; the same shape that was used to dot the 'i's in Organics/Biologique. The PC 'ribbon' is flattened on the end and a copper/gold colour added. Sans Serif font is used now... well, a whole lot of shifting has happened. Personally, I think it now looks more akin to the old No Name packaging.

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